Home » Cyber Rules : Strategies for Excelling at E-Business by Thomas M. Siebel
Cyber Rules : Strategies for Excelling at E-Business Thomas M. Siebel

Cyber Rules : Strategies for Excelling at E-Business

Thomas M. Siebel

Published April 20th 1999
ISBN : 9780385494120
Hardcover
304 pages
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 About the Book 

The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to virtuality, and in which businesses are facing unprecedented marketing challenges. With the meteoric rise toMoreThe Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to virtuality, and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.But being online--and making it profitable--means much more than throwing up a Web site and announcing, Were digital. It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Webs first generation, explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether youre still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insiders perspective on this radical new market space.